Post by dlevere on Mar 27, 2024 22:39:50 GMT -4
Integrated Experience Features Extensive Hulu Content Available Directly via the Disney+ App
Marketing Campaign Spotlighting the Collective Power of Both Platforms Begins Rolling Out Today
BURBANK, Calif. (March 27, 2024) – The Walt Disney Company announced today the official launch of Hulu on Disney+ in the U.S. for Disney Bundle subscribers, bringing together the extensive Disney+ and Hulu libraries – including beloved characters, award-winning films and series, and 100 years’ worth of inspiring stories – all in one place.
The new experience is a seamless showcase of the value of the Disney Bundle that allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content, including critically acclaimed fan favorites like Grey’s Anatomy, Only Murders in the Building, Poor Things and The Bear, directly in the Disney+ app. Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.
Starting today, subscribers will see the full Hulu on Disney+ experience which includes Hulu titles integrated in recommendations, sets, and collections on Disney+, making it easier to discover thousands of general entertainment titles and explore the impressive breadth and depth of Hulu and Disney+ content via a more personalized experience – without having to move between apps. For standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices, making it more convenient to upgrade their subscription to the Bundle starting at only $2/month more.
“The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative,” said Joe Earley, President of Direct-to-Consumer, Disney Entertainment. “Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added, “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
To celebrate the launch of Hulu on Disney+, a 360 degree marketing campaign including out of home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, including on-site activation's at the Disneyland Resort and Walt Disney World Resort, and more will come to life throughout the coming days and weeks. This campaign, the first to support the Hulu on Disney+ offering, shines a light on the two exceptional streaming libraries and unique ways that they complement each other. The roll out also features refreshed branding for Disney+, including a refined logo, color palette, and orchestral mnemonic created by Academy Award®-winning composer Ludwig Göransson. This evolution blends Hulu’s signature green into the legacy Disney+ blue, creating a premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.
With the addition of Hulu general entertainment content, users are encouraged to create profiles for each member of the family and review their content settings to ensure everyone in their household is watching what’s appropriate for them.
Instagram: @disneyplus / @hulu
Facebook: @disneyplus / @hulu
TikTok: @disneyplus / @hulu
X: @disneyplus / @hulu
Hashtag: #HuluOnDisneyPlus
ABOUT DISNEY+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star, and in the U.S., Disney Bundle subscribers can also access extensive Hulu content, including next day TV and Hulu Original titles, on Disney+. The flagship direct-to-consumer streaming service from Disney, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
ABOUT HULU
Hulu is the leading and most comprehensive all-in-one premium streaming service that offers an expansive slate of live and on-demand entertainment, both in and outside the home, through a wide array of subscription options that give consumers ultimate control over their viewing experience. As part of the Disney Entertainment segment, Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content available exclusively on Hulu – and award-winning Hulu Originals, both with and without commercials. With Hulu + Live TV, subscribers receive a unique combination of access to 95+ live news, entertainment and sports TV channels from 20th Television, The Walt Disney Company, ABC, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Discovery Networks, as well as Hulu’s on-demand library, Disney+, and ESPN+ included as part of the base plan. Visit hulu.com to subscribe or learn more about the service.
MEDIA CONTACT
Direct-to-Consumer Media Relations
April Carretta
april.carretta@disney.com
Shelby Cotten
shelby.b.cotten@disney.com
press.disneyplus.com/hulu-on-disney-plus-launches-today-in-the-us-for-bundle-subscribers
Marketing Campaign Spotlighting the Collective Power of Both Platforms Begins Rolling Out Today
BURBANK, Calif. (March 27, 2024) – The Walt Disney Company announced today the official launch of Hulu on Disney+ in the U.S. for Disney Bundle subscribers, bringing together the extensive Disney+ and Hulu libraries – including beloved characters, award-winning films and series, and 100 years’ worth of inspiring stories – all in one place.
The new experience is a seamless showcase of the value of the Disney Bundle that allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content, including critically acclaimed fan favorites like Grey’s Anatomy, Only Murders in the Building, Poor Things and The Bear, directly in the Disney+ app. Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.
Starting today, subscribers will see the full Hulu on Disney+ experience which includes Hulu titles integrated in recommendations, sets, and collections on Disney+, making it easier to discover thousands of general entertainment titles and explore the impressive breadth and depth of Hulu and Disney+ content via a more personalized experience – without having to move between apps. For standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices, making it more convenient to upgrade their subscription to the Bundle starting at only $2/month more.
“The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative,” said Joe Earley, President of Direct-to-Consumer, Disney Entertainment. “Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added, “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
To celebrate the launch of Hulu on Disney+, a 360 degree marketing campaign including out of home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, including on-site activation's at the Disneyland Resort and Walt Disney World Resort, and more will come to life throughout the coming days and weeks. This campaign, the first to support the Hulu on Disney+ offering, shines a light on the two exceptional streaming libraries and unique ways that they complement each other. The roll out also features refreshed branding for Disney+, including a refined logo, color palette, and orchestral mnemonic created by Academy Award®-winning composer Ludwig Göransson. This evolution blends Hulu’s signature green into the legacy Disney+ blue, creating a premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.
With the addition of Hulu general entertainment content, users are encouraged to create profiles for each member of the family and review their content settings to ensure everyone in their household is watching what’s appropriate for them.
Instagram: @disneyplus / @hulu
Facebook: @disneyplus / @hulu
TikTok: @disneyplus / @hulu
X: @disneyplus / @hulu
Hashtag: #HuluOnDisneyPlus
ABOUT DISNEY+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star, and in the U.S., Disney Bundle subscribers can also access extensive Hulu content, including next day TV and Hulu Original titles, on Disney+. The flagship direct-to-consumer streaming service from Disney, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
ABOUT HULU
Hulu is the leading and most comprehensive all-in-one premium streaming service that offers an expansive slate of live and on-demand entertainment, both in and outside the home, through a wide array of subscription options that give consumers ultimate control over their viewing experience. As part of the Disney Entertainment segment, Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content available exclusively on Hulu – and award-winning Hulu Originals, both with and without commercials. With Hulu + Live TV, subscribers receive a unique combination of access to 95+ live news, entertainment and sports TV channels from 20th Television, The Walt Disney Company, ABC, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Discovery Networks, as well as Hulu’s on-demand library, Disney+, and ESPN+ included as part of the base plan. Visit hulu.com to subscribe or learn more about the service.
MEDIA CONTACT
Direct-to-Consumer Media Relations
April Carretta
april.carretta@disney.com
Shelby Cotten
shelby.b.cotten@disney.com
press.disneyplus.com/hulu-on-disney-plus-launches-today-in-the-us-for-bundle-subscribers